La Plage Arrives at the Aegean Coast: Jacquemus Takes Over Mandarin Oriental Bodrum’s Blue Beach This Summer

The Aegean waves rolled gently onto the shore as a warm breeze carried the scent of salt and sun through Paradise Bay. At Blue Beach, stripes became more than a motif—they became a state of mind. 

Models and fashion devotees basked beneath the Mediterranean sky clad in Jacquemus’ Resort 2026 Plage collection, their silhouettes drifting effortlessly between sea and sand. Some plunged into crystalline waters, others embraced spirited rounds of beach paddle, glided across the bay on paddle boards, or explored the shoreline in beach buggies. It was an unapologetically hedonistic tableau of beautiful bodies, radiant souls and languid summer pleasure. 

At its heart sat Simon Porte Jacquemus himself, every bit the modern Adonis, as though Hermes had stepped from an ancient marble sculpture to savour the season. Playing backgammon with a chilled cocktail in hand, the celebrated French designer embodied the carefree elegance his maison has come to define. 

This is summer, the Jacquemus way—and everyone is invited.

That intoxicating vision has now found its most compelling expression at Mandarin Oriental, Bodrum, where the French fashion house unveils its most ambitious beach takeover to date. 

More than a seasonal collaboration, it is an immersive lifestyle experience where fashion leaves the runway behind and slips effortlessly into holiday living.

At the heart of the takeover is a dedicated seaside experience transforming Blue Beach into a playground of contemporary Riviera glamour. Guests can linger over personalised backgammon, glide across the Aegean on Jacquemus paddle boards, enjoy beach paddle matches or embark on buggy rides, all while surrounded by the maison’s unmistakable visual language. 

It is an invitation to slow down, indulge and embrace the joyful rhythm of an endless Mediterranean summer.

The setting is unmistakably Jacquemus. Signature stripes stretch elegantly across the beachscape, each rendered in its own distinctive colour identity as a graphic tribute to Mediterranean light and carefree escapism. 

The result feels neither theatrical nor excessive. Instead, it captures the quiet confidence of a brand that understands true luxury often lies in atmosphere rather than ornament.

Complementing the takeover is a 98-square-metre Jacquemus boutique complete with a relaxing terrace, open throughout the summer season until October 2026. Here, guests can discover the Resort 2026 Plage collection alongside accessories that translate the carefree spirit of the coastline into an effortlessly covetable wardrobe. Shopping becomes less about acquisition and more about carrying home a beautifully remembered state of mind.

“We’re thrilled to welcome the new Jacquemus boutique and look forward very much to hosting the beach takeover – a relaxed and inspiring collaboration that brings fresh and fun new fashion direct to our resort guests and visitors,” says Volkan Öztürkler, General Manager of Mandarin Oriental, Bodrum.

Few designers have reshaped modern resort dressing with the conviction of Simon Porte Jacquemus. Since founding his namesake label in 2009, the French creative has transformed deeply personal memories of Provence into one of fashion’s most recognisable visual identities. 

His collections celebrate minimalist silhouettes enriched with unexpected proportions, sensual asymmetry, romantic tailoring and tactile natural fabrics. Every piece balances practicality with artistic imagination, evoking endless summers, lavender fields, rural nostalgia and the luminous warmth of southern France.

It is this emotional sincerity, coupled with a fearless contemporary spirit, that has elevated Jacquemus from an independent label into one of today’s most influential modern maisons.

That philosophy feels entirely at home within Mandarin Oriental, Bodrum. Perched across a spectacular 60-hectare waterfront estate overlooking Paradise Bay, the resort commands panoramic views across the Aegean while offering some of the region’s largest and most luxurious accommodation. 

Its 122 rooms, apartments, suites and villas—many featuring private gardens, expansive terraces and infinity pools—create an atmosphere of rare intimacy despite the estate’s remarkable scale. 

Twelve restaurants and bars, an award-winning spa, a private sandy beach and an impeccably curated collection of luxury boutiques reflect Mandarin Oriental’s enduring commitment to hospitality defined by meticulous attention to detail and profoundly personalised service.

In Bodrum this summer, fashion does not merely accompany the journey. It becomes the destination itself, proving that when Jacquemus and Mandarin Oriental share the same shoreline, luxury is no longer something one simply wears—it becomes a way of living.

*Photos courtesy of Mandarin Oriental Bodrum.