Burberry Winter 2026: When London Becomes A State Of Mind

Picture Britain at the turn of the twentieth century: a cold wind moving across open fields, rain darkening wool, soldiers navigating mud and uncertainty in garments never designed for such brutal conditions. 

Decades earlier, in 1856, a young Thomas Burberry had opened his first outfitting business in Basingstoke. By 1888, he had patented gabardine, an ingenious tightly woven fabric that offered weather resistance while remaining considerably more breathable than the rubberised and oil-coated cloths of its day. Burberry

Little could Burberry have imagined that his practical invention would eventually become something far more potent than clothing: a visual language for Britain itself.

The trench coat that emerged from Burberry’s military outfitting legacy offered officers weather protection, relative lightness and freedom of movement where cumbersome greatcoats could become a considerable burden. Yet its destiny was never confined to the battlefield. 

Over the following century, the Burberry coat would migrate from military utility to metropolitan uniform, cinema costume, streetwear shorthand and, ultimately, one of fashion’s most recognisable symbols.

Winter 2026 brings that remarkable journey home.

Shot by Glen Luchford, Burberry’s latest campaign unfolds across London at night, viewed from the River Thames and charged with the electric atmosphere of the capital. Following the spirit of Daniel Lee’s Winter 2026 runway presentation, the imagery places a distinctly contemporary cast against bridges, architecture and city lights, transforming London from mere backdrop into protagonist.

At its centre are two particularly compelling figures: Romeo Beckham and FKA twigs.

Beckham, increasingly compelling as a fashion presence in his own right, represents a new generation of British style royalty. There is something inherently appropriate about his association with Burberry: his surname carries a formidable cultural inheritance, while his own trajectory is beginning to establish a more personal fashion identity. 

Here, he is less celebrity offspring than an emerging participant in the continuing British fashion conversation.

FKA twigs brings an altogether different electricity. A musician, performer and visual artist whose work habitually dissolves the boundaries between sound, movement, image and clothing, she possesses the rare ability to make fashion feel like performance rather than ornament. 

Having provided the voice behind the Winter 2026 show soundtrack, her presence in the campaign completes a particularly elegant dialogue between music and fashion.

“FKA twigs and Romeo Beckham represent the energy that makes London unique,” says Chief Creative Officer Daniel Lee. “It’s a place where anything feels possible, and it felt right to return to our home city this season.”

That sentiment is crucial to understanding Lee’s Burberry.

The Winter 2026 collection is not nostalgia dressed up as modernity. Rather, it examines what happens when quintessential British codes are liberated from their historical confines. 

Outerwear becomes eveningwear: the Hoxton trench appears in silk and fluid faille with ruffled collars, while shawl-collar coats in butter-soft plongé leather lend sensuality to the urban wardrobe. Jumpsuits, kilts and jogging trousers receive the same luxurious treatment.

Leather continues its ascent through shearling-collar aviators, quilted biker jackets and reinterpreted Burberry signatures. Rainwear is garment-printed and rendered in coated jacquard, while trench details migrate unexpectedly onto belts, cuffs and coats. 

Pinstriped grain de poudre tailoring, silk scarf dresses and check jacquard shirts provide a sophisticated foundation beneath the outerwear.

Accessories sharpen the proposition. The knee-high Pillar and biker-inspired Kent boots establish two new urban archetypes, while the equestrian Bridle saddle bag revisits Burberry’s heritage through supple calf leather and woven House Check.

And therein lies the greater significance of this campaign.

Burberry has always been more than a luxury label. It is one of Britain’s great cultural symbols: a house whose codes have travelled from aristocratic country pursuits and military history into music, cinema, sport, street culture and global fashion. 

It helped make Britishness desirable not through ceremony alone, but through an attitude—independent, irreverent, practical, romantic and unmistakably cool.

Daniel Lee understands that distinction.

By returning Burberry to London, he is not simply revisiting an archive. He is treating London as a state of mind: restless, eccentric, elegant, rebellious and perpetually reinventing itself. For a house approaching its third century, perhaps that is the most convincing form of heritage there is.

This is Burberry looking backwards without turning around—and London, once again, showing the world how cool Britain can be.

Burberry Winter 2026 collection is available now in all Burberry boutiques worldwide and online. 

*Photos courtesy of Burberry.